Sports Marketing & Partnerships Executive
Brand Strategy · Content Strategy · Sports Partnerships
15+ years connecting brands to culture through strategic partnerships, content, and experiential activations from NFL playoff campaigns to retail collabs. I build programs that move audiences and drive real results.
About
Joe Sargent is a sports marketing and partnerships executive with 15+ years of experience building brand platforms where culture, sports, and community converge. He has led award-winning campaigns for global names including the Kansas City Chiefs, Coors Light, EFFEN Vodka, Wilson Sporting Goods, and emerging artists across music and entertainment.
A strategic creative at his core, Joe brings a rare blend of partnership strategy and fan-first content development from his experience on the brand and sports property sides. He creates programs that deliver business outcomes and get shared in the Group Chat. His work spans brand strategy, experiential activation, content production, and integrated partnership campaigns.
Joe has represented brands on the national stage at events including the Super Bowl, Art Basel, and the NBA All-Star Weekend. He is a featured speaker at the Sports Innovation Forum, where he leads conversations on the evolving role of storytelling in sports business.
Selected Work